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About
Paulina Larocca

Creative

Catalyst

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CREATIVE CATALYST: TEAM OF EXPERTS

SUNDRESAN “SUNNY” NAICKER, PHD.

RESEARCH FELLOW: ACADEMIC, ACTIVIST AND ENTREPRENEUR

Sunny is a passionate advocate for fostering a more socially just and humanistic world. He has worked and collaborated with global leaders in the fields as diverse as neuroscience, public health, complex systems, behavioural science, ethical decision making and human rights. His work has been published in several prestigious scientific journals. He is co-authoring Paulina’s fourth book, Unscrewing Humanity: Ushering in the Creativity Age.

LEE HARRIS NICOL

DESIGNER AND COPYWRITER

Lee believes in the powerful duet that design and nuanced messaging can play in societal and consumer behaviour. During his 22-year career in design, he has received multiple design awards for projects in corporate and consumer branding. Lecturing in graphic design, and a playful obsession with words led him to specialise in writing for brands. Through creative strategy, a dash of behavioural science, and the occasional joke he strives to help brands be the best beings they can be. He is designer of Paulina’s fourth book, Unscrewing Humanity: Ushering in the Creativity Age.

ABOUT ME: SHORT AND SWEET

» Master of Science in Creativity and Change Leadership

» Author of 3 published books and counting

» Trainer and facilitator of creative problem solving for innovation

» Behavioural scientist and design thinking consultant

» Innovation strategist

» Keynote speaker

» Clients: Absolut Vodka, Seven West Media, Telstra muru-D and a range of NGOs across Europe

THE POLISHED ‘LINKEDIN’ ME

I AM PAULINA LAROCCA CREATIVE CATALYST, FOUNDER OF AUSTRALIA’S LEADING CREATIVITY AND INNOVATION CONSULTING AGENCY.

My speciality is unleashing the creative powers within us all and harnessing it for innovation. I have a Master of Science in Creativity and Change from Buffalo State University, which I use to help transform organisations of every size to be more dynamic and innovative. I am the catalyst that can ignite creativity in your organisation to create innovation that improves the experience for your customers, consumers and employees. Whether you’re a creative agency, a corporate or an individual, you will benefit exponentially from enhancing your creativity. It is vital to fully realising the potential within us all.

THE REAL AND IMPERFECT ME

I AM A UNIVERSITY DROPOUT WITH TWO POSTGRADUATE DEGREES, INCLUDING A MASTER OF SCIENCE IN CREATIVE PROBLEM SOLVING – GO FIGURE – I’LL SAVE THE REST FOR WHEN WE CATCH UP OVER A COFFEE.

My incomplete undergraduate degree was at Parsons School of Design, The New School, New York City, because, sadly, while I love design, I suck at it. So, at the end of my third year, I dropped out and became a backpacker making money on the side doing things like teaching English in Japan. I wasn’t very good at that either, so it wasn’t that big of a risk to throw it all in and follow a boyfriend to his home town in Perth, Western Australia. Well, we didn’t last too long in Perth, but ended up managing turn a fling into a marriage and moved to Sydney adding a beloved rescue kitty, Thomas, somewhere along the way.

Before establishing my own business, I spent 15 years doing innovation for global beverage companies like Diageo and Pernod Ricard. It’s the closest you can get to being paid to not to grow up, especially when you are working in a creative department, like innovation. I have had a hand in launching over 35 products, globally, with my favourite being Jacob’s Creek Double Barrel. It’s a wine aged in whisky barrels – a world first that has since been copied by some of the largest wine producers in the world.

 

BUT THAT INNOVATION HELPED JACOB’S CREEK DO WHAT THE CEO CLAIMED WAS IMPOSSIBLE (BANGING HIS FIST ON THE BOARDROOM TABLE TO BOOT).

 

We broke the $10 price barrier and it is still priced over $20 five years’ on. But my proudest achievement in corporate was creating the Th!nk Creative Leadership Lab. The success of that program emboldened me to drop out of the corporate world and start working for myself. In 2017, I launched my own business teaching people how to think more creatively, critically and more generatively. I give people their lives back by taking the mystery out of creativity and innovation. And I restore the mystery by bringing awe and wonder back into the workplace using it to solve business problems of products, services and, most importantly, of culture.

I do strategy, innovation, creative problem solving training, facilitation and I write books – and not the boring stuffy kind – ones that you like to read and look at. Before I take any job, I spend the time making sure I am solving the right problem by asking you creative questions about your brief.

 

IF WE’RE NOT A FIT, OR IF I CAN’T HELP YOU – I WON’T TAKE YOUR BUSINESS. LIFE IS WAY TOO SHORT.

 

I build long-term relationships with the people I work with (I don’t call them clients, they become true friends) and together we have created results I am extremely proud of. Not just of the work, but how we did it and how we opened space up for great, meaningful work. I don’t save lives, but I have rescued a lot of people from shit situations and helped them do work they can be proud of, too. And you really can’t ask for much more than that.

My Consultancy Work

My Written Works

ENOUGH ABOUT ME.

ARE YOU READY TO REFRAME QUESTIONS, RETHINK PROBLEMS AND DO THE WORK NEEDED TO REALLY INNOVATE?

IF YOU ARE, CALL ME ON +61 (0) 413 605 507

IF YOU’RE NOT, CALL ME WHEN YOU REALISE DOING THE SAME AS EVERYONE ELSE WON’T GET YOU WHERE YOU NEED AND DESERVE TO GO.