Unleashing the creative powers within everyone and harnessing it for innovation
As Global Director of Creativity and Innovation for Pernod Ricard Winemakers (2010 – 2017), I had a significant impact on the organisation’s culture and it was named one of the 50 Most Innovative Companies 2015 by the Australian Financial Review.
I now run my own business, Paulina Larocca Creative Catalyst, and share the mindsets, skillsets and toolsets to create a culture of innovation to release the potential in every business that is smart enough to realise they need it and brave enough to ask for it.
Working
Proof
I work with multinationals, Australian blue chip companies and creative hot shops as a creative facilitator, innovation strategist and creativity trainer.
I show people how to capitalise on their creativity and successfully innovate brands, products, services and experiences for their competitive advantage.
ABSOLUT VODKA,
SWEDEN
INNOVATION STRATEGY
I helped them create a compelling strategy for a global initiative that secured buy-in, unlocked growth and captured it all on one page.
CREATIVE TRAINING
Training in how to design, create and run creative sessions that get results (even when you are not the most senior person in the room).
INNOVATION PROJECTS
Designing and developing new products that have people clambering for more.
PERNOD RICARD
GLOBAL TRAVEL RETAIL, UK
CREATIVE TRAINING
Created, designed and ran a two- day training for 50 people in the art and science of creative problem solving.
SOCENTRAL INCUBATOR,
NORWAY
CREATIVE TRAINING
Created, designed and ran a creative problem solving session, ‘Rewiring Your Brain for Creativity’ SoCentral is an incubator that brings together municipalities, government agencies, entrepreneurs and companies who want to develop new solutions to complex challenges.
MACQUARIE BANK
TECH CONFERENCE, AUSTRALIA
CREATIVE TRAINING AND IDEATION SPRINT
Created and ran an introduction to brainstorming for 70 people for their conference. Generated over 50 ideas in a two-hour ideation sprint.
TELSTRA MURU-D,
AUSTRALIA
CREATIVE TRAINING
Created, designed and ran a two day off-site training focused on team building, creativity and innovation.
Muru-D is a startup accelerator running programs in Australia that help tech founders scale their business smarter and faster.
CHANNEL 7,
AUSTRALIA
STRATEGY IDEATION SESSIONS
Year-long consulting agreement to do design and run strategy ideation sessions for large clients like McDonalds.
THE CREATIVE METHOD,
AUSTRALIA
INNOVATION STRATEGY
Consult as an Innovation Strategist for clients such as Mrs Mac’s Pies, Craveable Foods, BWS, Guzman Y Gomez and Primo.
Through training teams in the art and science of creative problem solving and innovation strategy I seek to transform businesses of every size to be more dynamic and innovative.
